Social & Influencer Marketing Specialist

Job Title: Social & Influencer Marketing Specialist

Job Level: Entry-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work Available in MST or PST)

Job Compensation: $65-75k plus annual bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):

Cotopaxi is seeking a Social & Influencer Marketing Specialist to support the execution of our influencer partnerships and paid UGC content pipeline. Working closely with the Influencer Marketing Manager and Social Media Manager, this role will own the day-to-day operations of creator programs, including creator communications, briefing, product seeding and orders, paid UGC coordination, and supporting an active, engaged social community.

This role is a great fit for someone with early career experience in social media, influencer marketing, or digital marketing who enjoys working with creators and brings strong organization, attention to detail, and enthusiasm for contributing to a growing, mission-driven brand.

Job Responsibilities (How You’ll Make An Impact):

Influencer & Paid UGC Execution

• Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines.
• Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights.
• Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation.
• Manage the flow of influencer and UGC content through internal review and into paid media activation.
   

Program Operations & Logistics

• Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery.
• Maintain creator tracking, campaign documentation, contracts, and usage rights records.
• Support creator onboarding and coordination across assigned campaigns.
   

Community, Content & Asset Coordination

• Manage select areas of community engagement across social platforms, including responses and issue escalation.
• Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed.
• Identify high-performing influencer and UGC content for use across organic social and paid media.
• Support asset organization and content capture for campaign and product launches.
   

Reporting, Insights & Optimization

• Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage
• Partner with the Influencer Marketing Manager and Paid Media team to compile performance insights and post-campaign summaries.
• Apply learnings to future briefs, workflows, and creator recommendations.
   

Platform & Trend Awareness

• Stay current on influencer, creator, and UGC trends, sharing insights with the broader social team to support iteration and optimization.
   

The Ideal Candidate (What You’ll Bring to the Table):

• 1-3 years of experience in social media, influencer marketing, or digital marketing (internships and relevant hands-on experience included).
• Experience working with influencers, creators, or ambassador programs in any capacity.
• Strong organizational skills and attention to detail, with the ability to manage timelines, orders, and logistics accurately.
• Clear written and verbal communication skills.
• Comfort working across Google Workspace, spreadsheets, and social platforms.
• Familiarity with major social platforms, including Instagram and TikTok.
• Ability to collaborate effectively across teams in a remote or distributed environment.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.

Here is a snapshot of the benefits we provide:

Health Benefits:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.

Wellness Benefits:

• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.

Uniquely Us:

• Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
• Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
• Grow personally and professionally through thoughtfully curated learning and development opportunities.
• Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
• Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Incentive Potential: This position is eligible for compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here. You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.