UX/UI Manager

Job Title: UX/UI Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Hybrid or Remote in MST or PST)

Job Compensation: $120-140k plus annual bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):

Cotopaxi is looking for an experienced UX/UI Manager to join our team! As the UX/UI Manager, you’ll be responsible for leading the design of intuitive, inspiring experiences that simplify and elevate the customer journey on cotopaxi.com. You’ll be a tireless advocate for our customers, guiding the team through thoughtful research, testing, and iteration to discover what resonates most and what inspires people to adventure and Do Good.

The ideal candidate is innately curious and analytical, with a deep passion for understanding customer behavior and journeys. They thrive on translating insights into impactful design solutions that improve eCommerce performance and create meaningful, human-centered experiences. They bring both strategic perspective and hands-on execution, with the technical fluency to partner closely with engineering teams and, when needed, implement or test front-end solutions yourself.

As a strong collaborator and communicator, the UX/UI Manager will bring cross-functional teams together to simplify complexity, align priorities, and co-create cohesive user experiences across the site. They’ll enjoy working with customer data to uncover needs, validate ideas, and build solutions that make cotopaxi.com an experience customers truly love.

Job Responsibilities (How You’ll Make An Impact):

• Champion the voice of the customer by leading consumer research and translating insights into clear UX strategy and business requirements for cotopaxi.com.
• Lead the creation of high-quality UX/UI designs that balance visual excellence with usability and performance, delivering artifacts such as user flows, wireframes, prototypes, storyboards, and experience vision concepts.
• Own and evolve Cotopaxi’s UX/UI design system and component library to ensure consistency, scalability, and efficiency across digital experiences.
• Develop, test, and iterate UI mockups and interactive prototypes that clearly communicate intended functionality, interaction patterns, and user intent.
• Define and lead the web testing and personalization strategy and roadmap, partnering closely with eCommerce and Technology teams to manage the end-to-end testing lifecycle.
• Execute and oversee A/B testing, multivariate testing, and site personalization initiatives to optimize the customer shopping experience and drive measurable improvements in conversion and engagement.
• Establish and uphold UI standards for typography, color, imagery, and interaction patterns to maintain brand and experience consistency.
• Collaborate with Creative and Site Merchandising partners to shape a cohesive content strategy that supports storytelling, commerce goals, and user needs.
• Guide the application of UX research methodologies, both qualitative and quantitative, to continuously improve the end-to-end customer experience.

The Ideal Candidate (What You’ll Bring to the Table):

• A Bachelor’s Degree in UX/UI Design, Interactive Design, Digital Product Development, Web Development, or a related field (or equivalent experience).
• 4+ years of hands-on UX/UI design experience.
• 2+ years of experience running A/B and multivariate testing programs.
• Experience working within a direct-to-consumer eCommerce environment strongly preferred.
• Previous experience designing UX/UI for web and mobile digital experiences.
• Proven ability to scope, prioritize, and estimate design work tied to clear goals and outcomes.
• Strong experience working with or contributing to design systems and reusable UI components.
• Deep understanding of human-centered design principles, applied throughout the design process.
• Ability to produce polished design deliverables, including user flows, wireframes, prototypes, mockups, and design specifications in Figma.
• Skilled at translating business requirements, user needs, and cross-functional input into thoughtful, data-informed design solutions.
• Demonstrated success improving conversion rates through A/B and multivariate testing.
• Experience using website testing and personalization platforms (e.g., Dynamic Yield, Optimizely, Google Optimize).
• Working knowledge of HTML, CSS, and JavaScript, with the ability to collaborate closely with engineering teams.
• Comfortable using analytics and reporting tools (e.g., Google Analytics, Power BI) to inform design decisions.
• Experience with Shopify or other eCommerce platforms is a strong plus.
• Excellent time management and organizational skills in a fast-paced environment.
• Strong communicator who can clearly articulate ideas, designs, and recommendations.
• A collaborative team player who works effectively across disciplines.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work. Here is a snapshot of the benefits we provide:

Health Benefits:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.

Wellness Benefits:

• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.

Uniquely Us:

• Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
• Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
• Grow personally and professionally through thoughtfully curated learning and development opportunities.
• Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
• Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here. You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.