Site Merchandising Manager

Job Title: Site Merchandising Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, UT - Hybrid or Remote (MST or PST Preferred)

Job Compensation: $80-95k

About Cotopaxi:

Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for Good^Ⓡ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.

Cotopaxi is a company that values people, innovation, and adventure and our work environment reflects just that. Whether you are working from one of our retail stores, our headquarters, your couch at home, or even your van in the woods, you’ll feel the camaraderie of our amazing team of visionaries, builders and go-getters. We are a team of adventurous, mission-driven people looking to prove that business CAN be a force for good.

Job Overview (What You’ll Do):

Cotopaxi is seeking a consumer-focused, passionate, and data-driven Site Merchandising Manager to elevate the way customers experience our product assortment online. This role is responsible for driving revenue growth across our eCommerce channel through strategic merchandising, site enhancements, product marketing, assortment optimization, and inventory management. In partnership with our Conversion Rate Optimization, Engineering, and Creative teams, they will shape new site experiences and enhancements that support key products and marketing stories.

Perfect for someone who is resourceful, collaborative, and thrives at the intersection of data, product, and strategy—delivering high-quality work on time and with purpose. They’ll report to the Vice President of eCommerce, and play a key part in driving profitable growth by combining consumer insights with a passion for product.

Job Responsibilities (How You’ll Do It):

• Lead Cotopaxi’s visual site merchandising strategy, using performance metrics, customer behavior, and sales data to inform decisions.
• Collaborate with Product Merchandising to translate seasonal strategies into compelling, conversion-focused digital experiences.
• Continuously monitor site behavior to identify and act on opportunities to improve product presentation across PDPs, PLPs, the homepage, and navigation.
• Utilize tools like heatmaps and funnel analysis to understand user behavior and friction points, and drive actionable insights.
• Own the end-to-end product discovery and shopping experience, identifying and implementing new features in partnership with development teams.
• Manage the site content calendar and asset execution, from briefing creative teams to launching on-site content.
• Partner with the Associate Director of Conversion Rate Optimization to launch ongoing A/B tests focused on product discovery, engagement, and conversion.
• Oversee the eCommerce Merchandising Coordinator in executing seasonal product setup, working cross-functionally with planning, brand, and GTM teams.
• Produce and present regular sales and merchandising performance reports, highlighting key KPIs, trends, and strategic opportunities.
• Stay current with eCommerce trends and merchandising best practices, using market research to inform future enhancements and roadmap planning.

The Ideal Candidate (What You Need to Succeed):

• Bachelor’s Degree in Business, Merchandising, or a related field, or equivalent experience.
• 5+ years of merchandising experience, preferably in a direct-to-consumer (DTC) environment.
• Apparel industry experience strongly preferred.
• Familiarity with eCommerce platforms; Shopify experience is preferred.
• Proficiency in Microsoft Office tools, including Outlook, Word, and Excel (advanced Excel skills preferred).
• Strong quantitative skills with the ability to interpret and act on complex data sets.
• Exceptional analytical and problem-solving abilities.
• Highly organized with strong attention to detail and accuracy.
• Excellent communication skills with the ability to effectively collaborate across teams and stakeholders
• Strong project coordination skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company paid employee assistance program.
• Company paid mental health benefits.
• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
• 60% off Cotopaxi products.
• Additional outdoor/adventure/lifestyle brand discounts.
• Annual company-wide outings and regular virtual/in-person celebrations.
• A fun, mission and people-first company culture!

As a mission-driven brand, Cotopaxi is not only hyper aware of but also deeply invested in putting people first and paving the way as a humanitarian brand. We welcome, embrace and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation. We believe in Doing Good, and how we’re involved with that has no limits.

No matter what experience you have within the outdoor industry we encourage you to apply. At Cotopaxi we believe that experience comes from a variety of places. We look for individuals who thrive on challenges, are passionate about doing good, and believe that collaboration and radical candor are necessary for success. Show us how your experiences have shaped you and how you can contribute to Cotopaxi in our mission to Do Good. We can’t wait for you to share with us your personal story!

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.