Channel Marketing Manager

Job Title: Channel Marketing Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Hybrid or Remote)

Eligible for remote work in California, Colorado, Georgia, Idaho, Kentucky, Massachusetts, Minnesota, Montana, New Hampshire, New Mexico, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington or Wyoming.

Job Compensation: $90-110k

About Cotopaxi:

Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for Good^Ⓡ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.

Cotopaxi is a company that values people, innovation, and adventure and our work environment reflects just that. Whether you are working from one of our retail stores, our headquarters, your couch at home, or even your van in the woods, you’ll feel the camaraderie of our amazing team of visionaries, builders and go-getters. We are a team of adventurous, mission-driven people looking to prove that business CAN be a force for good.

Job Overview (What You’ll Do):

As the Channel Marketing Manager, you will lead the development and execution of integrated marketing campaigns that align with key business objectives, ensuring a consistent and unified brand experience across all marketing channels. This role requires collaboration with internal teams, such as sales, product, and brand, as well as external partners, to create and deliver marketing materials that support consumer success across retail, wholesale, eCommerce and international sales channels. 

This position will manage seasonal product launches, retail marketing, and point-of-sale (POS) programs, while developing strong relationships with wholesale and retail partners. Additionally, they will provide key insights on channel-specific trends and competitive analysis to senior leadership and other stakeholders. 

Your ability to manage multiple projects, balance long- and short-term initiatives, collaborate with key stakeholders and present performance results will be essential in driving strategic marketing direction and supporting Cotopaxi’s continued growth in the outdoor gear and apparel industry.

Job Responsibilities (How You’ll Do It):

• Lead and manage an integrated marketing calendar in support of key business objectives in collaboration with various internal stakeholders, such as senior management, sales, product and brand teams.
• Manage the timely execution of seasonal product and other campaigns, including the creation of deliverable briefs and creative toolkits to be delivered across all marketing channels, including sales, content, organic social, PR and media, wholesale, retail, corporate, and international; ensuring a unified and consistent brand experience across all channels.
• Partner with the commercial team to create marketing materials to support consumer success, including sell-in process, line reviews, and ongoing selling needs.
• Manage the production and execution of all projects needed for channel-specific marketing strategy, in partnership with the sales leaders across owned channels (including eCommerce, retail, and corporate) and wholesale accounts (including key accounts, specialty retailers and international) based on sales business priorities.
• Share learnings and be a key expert on channel specific trends, competitive findings and industry news with senior leadership, sales, and marketing teams on an ongoing basis. 
• Build effective and productive relationships with wholesale and international buying and marketing teams.
• Develop and manage Cotopaxi’s POS/POP program.
• Support seasonal sales cycle with bi-annual sales meetings, managing the production of all sell-in collateral and timelines including merchandising of Elastic B2B platform.
• Support any trade show efforts, including but not limited to booth agency management, run-of-show and seasonal booth collateral development.    
• Support seasonal product imagery and product information delivery to dealers and wholesale partners as needed.    
• Partner with the community engagement team and retail store managers on event marketing opportunities for retail and wholesale based on priority needs.
• Report and present performance results to leadership, summarizing findings and delivering overall recommendations for ongoing programs.

The Ideal Candidate (What You Need to Succeed):

• Bachelor’s Degree, preferably in Marketing, Business or a related field, or equivalent related experience.   
• 5+ years in retail and/or brand marketing, preferably in the outdoor gear and apparel industry.
• Experience in wholesale, retail and trade marketing, having directly worked with big-box retailers.
• Strong project management skills with experience managing both short- and long-term projects in a deadline driven environment.
• Great understanding of the consumer and the ability to work with data to drive strategic direction, analyze campaigns and develop effective marketing plans.
• Market awareness and a passion for the outdoor and fashion industries and trends.
• Proven experience building and creating compelling omni-channel integrated marketing toolkits.
• Ability to guide creative direction through clear and effective communication.
• Strong interpersonal skills and a positive, people-oriented attitude.
• Excellent analytical, problem solving and negotiating skills.
• Ability to manage and develop relationships across groups and functions at all levels of the organization.
• Patience and foresight to help build out new programs and develop process efficiencies for the future.
• Ability to demonstrate a high level of resourcefulness, flexibility, and strategic growth mindset.
• Ability to understand and enforce proper representation of the Cotopaxi brand.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision benefits.
• Company paid basic life insurance.
• Company paid short-term disability coverage.
• Company paid life assistance program, with the election of medical coverage.
• Company paid mental health benefits.
• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• 60% off Cotopaxi products.
• Additional outdoor/adventure/lifestyle brand discounts.
• Annual company-wide outings and regular virtual/in-person celebrations.
• A fun, mission and people-first company culture!

As a mission-driven brand, Cotopaxi is not only hyper aware of but also deeply invested in putting people first and paving the way as a humanitarian brand. We welcome, embrace and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation. We believe in Doing Good, and how we’re involved with that has no limits.

No matter what experience you have within the outdoor industry we encourage you to apply. At Cotopaxi we believe that experience comes from a variety of places. We look for individuals who thrive on challenges, are passionate about doing good, and believe that collaboration and radical candor are necessary for success. Show us how your experiences have shaped you and how you can contribute to Cotopaxi in our mission to Do Good. We can’t wait for you to share with us your personal story!

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.