Social Media Manager

Job Title: Social Media Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Hybrid or Remote)
Eligible for remote work in California, Colorado, Georgia, Idaho, Kentucky, Massachusetts, Minnesota, Montana, New Hampshire, New Mexico, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington or Wyoming.

Job Compensation: $85-110k

About Cotopaxi:

Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for Good^Ⓡ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.

Cotopaxi is a company that values people, innovation, and adventure and our work environment reflects just that. Whether you are working from one of our retail stores, our headquarters, your couch at home, or even your van in the woods, you’ll feel the camaraderie of our amazing team of visionaries, builders and go-getters. We are a team of adventurous, mission-driven people looking to prove that business CAN be a force for good.

Job Overview (What You’ll Do):

Cotopaxi’s Social Media Manager will be a key leader in driving our brand’s authentic integration into culture, identifying cultural trends, and seizing opportunities to build brand presence. This role is responsible for crafting and executing a comprehensive social strategy, managing an influencer program, and forming innovative partnerships to position Cotopaxi as a leader in impact-driven marketing. With a focus on creative storytelling, community engagement, and visual impact, this role will bring our brand values to life across social platforms, inspiring awareness and fostering a passionate community aligned with Cotopaxi’s mission for sustainability and positive impact.

This role is ideal for a candidate with at least five years of hands-on experience managing social media for consumer-focused brands, ideally in the outdoor or lifestyle industry. They are skilled in storytelling and content creation, and also have a deep understanding of digital trends, social media platforms, and content optimizations. Above all else, this person excels in developing innovative, community-centered social strategies that build brand awareness and loyalty.

Job Responsibilities (How You’ll Do It):

Social Media Strategy

• Develop and implement a social strategy and roadmap for growth and performance, aligning with brand goals, product launches, and impact initiatives. 
• Evolve social platform strategy, evaluating our approach where we have a strong presence (Instagram, LinkedIn, Facebook) and where we need to expand (TikTok, YouTube, etc.).
• Create and manage the social content calendar, planning, creating, and posting engaging content across platforms including Instagram, Facebook, TikTok, and LinkedIn.
• In partnership with the growth marketing and ecomm teams, oversee and optimize our Meta Shop, and evaluate other social-based shops (i.e., TikTok). 

Content Creation

• Content Strategy: Develop and implement a comprehensive social content strategy that aligns with our brand and marketing objectives.
• Content Production: Oversee and coordinate multimedia content (photos, videos, graphics) that speaks to Cotopaxi’s mission, products, and community.
• Content Distribution: Collaborate with the brand team to optimize content distribution across channels, including our website, social media, email, etc.

Community Management & Engagement

• Foster a positive and engaging community by overseeing timely response to comments, direct messages, and user-generated content.
• Create unique campaigns, challenges, and interactive content to deepen community engagement and brand loyalty.

Ambassador, Influencer & Partnership Collaboration

• Identify and manage brand ambassadors, building out an annual roster, developing contracts, managing deliverables, and determining the best way to activate with each ambassador. 
• Build an influencer strategy, identify partners, oversee contracts and product seeding, and work closely with influencers to optimize the assets they create for our brand. 
• Develop key social partnership campaigns that build brand awareness, amplify key product drops, and position Cotopaxi as a culture leader. 

Performance Management & Reporting

• Lead the development and execution of social media campaigns to drive awareness, traffic, and engagement.
• Use Sprout and/or other social media analytics tools to monitor performance, track KPIs, and generate insights for optimizing content and strategy.
• Provide weekly and monthly reports on KPIs, including impressions, engagement, audience growth, top/bottom performing posts, competitor performance, and the impact of campaigns, sharing learnings with cross-functional teams.
• Plan, execute, and report on regular A/B testing of different content types or approaches to consistently evolve strategy. 

Trend & Audience Insights

• Stay up-to-date on industry trends, emerging social media platforms, and competitor strategies.
• Monitor changes in social media algorithms, best practices, and trends to keep Cotopaxi’s content fresh, relevant, and impactful.
• Regularly gather insights on Cotopaxi’s audience to refine content and identify new opportunities for engagement and growth.

The Ideal Candidate (What You Need to Succeed):

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent related experience.
• 5+ years of social media management experience for consumer-facing brands, ideally with a focus on lifestyle, outdoor, or mission-driven brands.
• In-depth knowledge of social media, influencer, and digital marketing trends.
• Skilled in creative management tools and social media management platforms such as Sprout Social, Hootsuite, Dash Hudson, or Tribe.
• Strong project management skills with the ability to juggle multiple initiatives at once.
• Experience in cross-team collaboration to ideate and deliver successful campaigns.
• Excellent communication and storytelling abilities, with a focus on community-building.
• Ability to interpret social media metrics and refine strategies to achieve engagement and growth targets.
• Demonstrated success in managing influencer partnerships and executing co-branded campaigns.
• Creative and innovative thinker, skilled in brainstorming and executing original content ideas.
• Collaborative leader capable of fostering an open, honest and team-oriented work environment.
• Experience managing a small team, including contractors.
• Genuine passion for sustainability, social impact and a love for the outdoors.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision benefits.
• Company paid basic life insurance.
• Company paid short-term disability coverage.
• Company paid life assistance program, with the election of medical coverage.
• Company paid mental health benefits.
• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• 60% off Cotopaxi products.
• Additional outdoor/adventure/lifestyle brand discounts.
• Annual company-wide outings and regular virtual/in-person celebrations.
• A fun, mission and people-first company culture!

As a mission-driven brand, Cotopaxi is not only hyper aware of but also deeply invested in putting people first and paving the way as a humanitarian brand. We welcome, embrace and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation. We believe in Doing Good, and how we’re involved with that has no limits.

No matter what experience you have within the outdoor industry we encourage you to apply. At Cotopaxi we believe that experience comes from a variety of places. We look for individuals who thrive on challenges, are passionate about doing good, and believe that collaboration and radical candor are necessary for success. Show us how your experiences have shaped you and how you can contribute to Cotopaxi in our mission to Do Good. We can’t wait for you to share with us your personal story!

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.